Vicar Lane Campaign

Design / Concept / Animation Art Direction / Video Editing

Seeking a refreshed, exciting and relevant brand image that was ownable and bespoke to Chesterfield, Vicar Lane wanted its communications to be firmly embedded in the historic town and its community and conveyed through a new website and creative look and feel.

Having explored various creative routes, the client settled on my creative solution that featured a bespoke brand pattern inspired by the herringbone arrangement of the tiles on the towns iconic crooked spire.

With part of the brief including the desire to see more moving graphics or animation included in the website design, I created a unique animation sequence that allowed the communication of a variety of interchangeable messages. providing Vicar Lane with a unique brand language that can be used across all media platforms including, website, social media, print, digital and their brand new in-centre big screen.