Rediscover Banbury Campaign

About to undergo a huge redevelopment and extension, incorporating a new dining and leisure offer, Castle Quay in Banbury required a new brand identity. Working in close close collaboration with the client, I developed a new brand pack, leasing documentation, REVO stand and hoardings to use throughout the scheme and redevelopment site.

The success of this project played it's part in leading to my agency being retained by the client for their marketing and creative needs, and as the scheme underwent further development to establish a substantial canalside leisure offer, I developed a new creative strategy for the destination built around 'Discovery' and Rediscovery' aimed at a local and broader catchment audience who needed either educating or re-educating about the centres attractions.

I developed materials for print, digital as well as concepting, art directing and editing video materials that gained great results in footfall and turnover as the centre re-established itself as the prime destination for the town and environs.