Playground Campaign

For my second summer project for Nepi-Rockcastle I developed an umbrella campaign targeting a GenZ audience, and connecting with the self-autonomous nature of thier lifestyle choices.  

The campaign aimed to promote the Summer fashion collections but also had to be versatile enough to promote themed sport and music events planned as part of a summer of experiences at the centres. The campaign was shot at Romania’s prestigious MegaMall in Bucharest and used across many other European locations.