Hilton video

Location Art Direction / Video Art Direction / Concept

For the Hilton General Managers Conference in Prague 2016, we needed to develop an inspiring, impactful, entertaining and memorable entrance for the companies senior managers to enter the stage to. Inspired by the host country's love affair with ice hockey our agency came up with the concept of an opening video of the senior managers playing an ice hockey match before entering the stage in full kit, surrounding by the players skating round the auditorium.

I developed this thought into a graphic storyboard and travelled to Prague with a film crew to capture the footage, before remotely art directing other insert footage shot in the US, then art directing the edit.