Fairground Campaign

I concepted, planned and developed a high end fashion lead campaign for use and adaption across a selection of shopping centres in Romania and Eastern Europe.

My unique and stylish visual concept was based upon high quality fashion styling combined with witty headlines that owned an attitudinal position that would connect with the target demographic, and positioned the participating centres as premium fashion destinations in their respective cities.

Working with celebrated fashion photographer Istvan Labady I art directed dynamic visual content that was used to create impactful ads, video, digital and in-centre POS.