Schroders, the new owner of The Brewery in Romford, has ambitions to invest in the asset to take it into its next phase of success and as part of this I identified a need to streamline the historic branding which had evolved through various phases over time.
I developed a range of exciting new branding options which aimed to future-proof the identity and then developed and evolved it to work effectively across web, social media as well as signage. It also allows for a highly flexible treatment across video formats – increasingly important for any retail and leisure destination.